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Shashank Gupta Welcomes You

Data Engineer. BI Engineer. Business Analyst

 

Bio

My Story

With 3 years of professional experience in data analytics and an ongoing graduate degree in Business Analytics at Clark University, I'm pursuing my career in the data analytics domain. I've always been passionate about using data to solve real-world problems. I am also a good storyteller to build up a story based on the insights in the data using data visualization techniques and other required tools.

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Education

 
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MS in Business Analytics from Clark University, Worcester, MA

August 2019 - Present

  • Overview: Currently pursuing my Masters of Science in Business Analytics from Clark University in Worcester, MA. I have completed the following below mentioned coursework where I have worked on projects on data science, data analytics, data visualisation and data engineering. I am currently learning hands-on data engineering coursework in Advance Big Data Analytics. I also have a strong GPA of 3.88/4.00.

  • Coursework: Analytics Programming, Big Data Statistics, Foundation of Analytics, Business Intelligence, MIS, Database Management System, Advance Big Data Analytics, Digital Marketing Analytics

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B.Tech in Computer Science Engineering from The LNM Institute of Information Technology, Jaipur, India

August 2012 - May 2016

  • Overview: I have completed my bachelors of technology degree from The Laxmi Niwas Mittal Institute of Information Technology in India. I have completed 3 industrial experience during my coursework and worked on multiple projects in programming languages like C, JAVA, SQL, etc..

  • Related Courses: Database Management System, Machine learning and Pattern Recognition, Discrete Mathematics

  • Project: Degree final project on Movie Recommender system using machine learning algorithms.

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Work Experience and Training

 

May 2020 - Present

Data Analyst Intern, Coresight Research Inc. - New York, NY

  • Scrapping and analyzing big data using python to find retail store locations using request, beautiful soup, & pandas.

  • Visualizing data using Tableau Desktop to present to team and clients.

  • Developed three methodologies to identify, extract, validate and analyze bankrupt organizations in retail industry.

  • Performed location analytics with one big retail client to give multiple actionable insights to find store locations.

  • Optimizing web analytics to increase web traffic by 16.1% month-on-month (MoM).

November 2017 - July 2019

Paralleldots Technology Private Limited, Head of Digital Marketing and Product Management - Gurgaon, India

  • Created and implemented strategic initiatives to increase web traffic, users and revenue by 300%.

  • Designed, built and managed three machine learning based products for text analytics and API integration.

  • Examined product features using A/B testing on Google Analytics and Mixpanel based on user experience data

    metrics and improved paid user conversion by 19.6%.

  • Analyzed customer usage pattern data and designed product pricing to facilitate users and increase revenue.

  • Enhanced user retention and user growth by creating multiple marketing strategies using data analytics.

  • Monitored sales metrics and performed deep-dive analytics to improve KPI performance by 25%.

June 2016 - July 2017

Samast Technologies Private Limited, Senior Associate Marketing - Gurgaon, India

  • Created a new acquisition channel for magicpin for cost-saving with a low cost of acquisition (CAC) of $2.

  • Launched various growth plans and get 10x growth in terms of user acquisition and gross market value (GMV).

  • Formulated prediction-based approach by using historical data to plan upcoming marketing campaigns.

  • Automated marketing analytics reports using SQL, Excel, and Pentaho for real-time performance tracking.

  • Evaluate product changes in terms of features and examined using A/B testing.

  • Experimented with different growth hacks to increase user base.

  • Redesigned magician’s community program from scratch and enrolled 150 magicians in three months.

 

Skills

Managed to learn skills required for Data Engineering, BI Engineering and Business Analysis.

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Python

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Mongo Database

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MySQL Workbench

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NoSQL

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Tableau

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Microsoft Excel

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Jupyter Notebook

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AWS Cloud

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Google Analytocs

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Big Data Hadoop

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Big Data Apache Spark

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Pentaho

 
 

Contact Me

Have a particular challenge you’re trying to deal with? Contact me today and see what I can do for you.

20 Woodbine Street, Apt 2, Worcester, MA - 01603

857-472-3258

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